You hear about brand consistency every week on the podcast.
Here's the tool to actually implement it.
If you've listened to Talk Branding To Me for more than an episode or two, you've heard Jaime and Jessie say some version of "Your brand needs to be consistent, not just cute."
This is the tool that makes that possible — no designer required.
Say hello to the
Brand Playbook Template
A done-for-you Google Docs framework that helps you define — and actually document — your brand's identity, so anyone on your team (or future team) knows exactly how to represent it.
Here's the thing about managing a brand...
It's not hard because you don't care. It's hard because nobody ever handed you a system for it.
Most business owners we talk to — on the podcast and in our client work — have brand elements scattered across five different places: a logo file here, some brand colors in a Canva doc, a "vibe" they know in their head but haven't written down anywhere. That gap is usually where inconsistency creeps in, and inconsistency is what makes a brand feel unclear or unmemorable.
Jaime built the Brand Playbook Template to close that gap. One guided doc. No guesswork.
The result? One home for all of your brand details.
WE'VE CREATED A CUSTOMIZABLE TOOL TO HELP YOU
MANAGE YOUR BRAND like a pro
ONLY $29
START BUILDING YOUR BRAND PLAYBOOK TODAY!
This template is an easy-to-follow guide to creating your very own Brand Playbook.
It's the first, and best, step to building brand consistency!
Here's a sneak peek of what's inside…
A Step-by-Step Framework: Guided prompts walk you through defining your brand's visual and messaging elements, section by section.
Instructional Prompts: Every section tells you exactly what to fill in and why it matters.
Real Examples: See branding best practices in action with examples throughout the template.
Resource Links: A few extra tools if you want to go deeper on any section.
Fully Editable in Google Docs: No design skills needed, and it lives somewhere your future collaborators can actually find it.
Once Your Playbook Is Done, Put It to Work
Your finished Playbook shouldn't just sit in a doc. These two included tools help you actually use it.
Canva Style Guide Template: Get your visual brand kit out of Canva and into something you can hand to a designer, VA, or collaborator who isn't in your account.
AI Brand Training Guide: Turn your finished Playbook into a ready-to-paste prompt, so your AI tool of choice already sounds like your brand when creating your brand content.
This is for you if you're:
A SOLO business owner
who wants a polished brand presence without a designer's price tag.
building your team
and need a way to hand off "how we do things" without a 45-minute call.
a nonprofit marketer
who needs a brand guide your board, volunteers, and designers can all reference
"After years of helping small businesses and nonprofits with marketing strategies, I noticed a pattern: weak brands lead to weak marketing results — every time."
"It didn't matter how solid the marketing plan was. Without a clear brand foundation underneath it, results stalled.
And a lot of that came down to one simple thing: nobody had written the brand down in a place where it could be easily accessed by the entire team.
That's why I built this template — so you can get that clarity without hiring it out."
—Jaime, founder of Embellished Brands and co-host of Talk Branding To Me
why you'll love it
✔ Saves hours—no starting from a blank page
✔ Gives you a professional, polished brand identity you can consistently implement
✔ Perfect for sharing with a designer, VA, or future team member
✔ Comes with a bonus Canva Style Guide template, ready to customize and hand off
✔ Once your Playbook is complete, turn it into a ready-to-paste prompt for your AI tool of choice
Don't let an inconsistent brand hold you back
Get the Brand Playbook Template + Canva Style Guide + AI Brand Training Guide for $29.
It's everything you need to stop guessing and start building brand consistency.
A few things people ask
Do I need to be a designer to use this?
Not at all — it's built for people who aren't. Just fill in the prompts.
What if my brand guidelines already exist somewhere else?
This is a great way to consolidate everything into one clean, shareable doc.
How long does it take to fill out?
Most people finish in one focused sitting — an hour or two, depending on how much you're starting from scratch.
What comes with the Brand Playbook Template?
The done-for-you framework comes with a bonus Canva Style Guide and AI Brand Training Guide—tools that will help you put your Playbook to use right away.